Have you ever driven down the highway and noticed a sign on the side of the road that caught your eye, and as you speed you take a glance at it?
The words or image probably jumped out at you. The same way words jump out at you in a magazine or newspaper. Their is a [...]
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Sometimes writing is like walking against the crowd. Difficult and challenging and you better know where you are going because it can be easier to follow the crowd than go in your own direction.
The best place to start is with the things that you know. As a designer I have a deep interest in what [...]
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Alright!
So you’re gonna jump in and get a name (commonly known as url or domain name) for yourself.
Ok. How to explain value. Imagine the big guys what do you think they would purchase? Coke? McDonalds? Facebook? Twitter? Youtube? DING DING! That’s right! They would buy all the ones with their names in them. Well how [...]
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Good Morning Shuswap People!
Why in the world would you hire a graphic designer? Ah, you have the Microsoft publisher and hey they have some funky things that you could use for a logo. Send it off to the printer and viola your in business.
Did you get your business cards back?… and your disappointed? It was [...]
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I was reading a book last night about marketing. The author David Garfinkle indicated there are two known types of marketing ideals. Direct Marketing and Branding. He feels that if you can tap into the unknown third this is where you will fly with your business.
Direct Response Branding.
This is another showdown in the wild wild [...]
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