Good Morning Shuswap People! Why in the world would you hire a graphic designer? Ah, you have the Microsoft publisher and hey they have some funky things that you could use for a logo. Send it off to the printer and viola your in business. Did you get your business cards back?… and your disappointed? …
Logos, icons or symbols are an art-form in and of themselves. Logos are a simple device that are created to allow people to EASILY recognize the brand. McDonald’s has created a logo. What is it? They branded the logo the letter M. How many business are known as a letter? It is brilliant. Another is…
Did you know that Arial text is the easiest text to read online? Readability is Crazy Important!!!!! (spelling mistake on purpose) Arial font has 40% higher readability online. What this means is that it is easier to read for a long period of time. If your customers are reading your blog posts having text that…