When a customer walks into your store, you don’t completely ignore them or make no effort to get to know them right? Well the same should be expected when someone comes to your website. Just having a counter on the bottom of your website that displays 20,000 people have been to your website has very fleeting meaning. All that means is that 20,000 people dropped by to kick the tires and take a look around. But do you know if they were serious buyers or not. Analytics tells you how long people were on your site and what areas they spent the most time on. This is crucial information you need to know to see what is working well on your site and to see what is REALLY important to your audience. This and many other high quality pieces of information can help you target and deliver what your customers are really looking for.
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