QR Codes or Quick Response Codes are cutting edge new marketing codes that are really exciting. These codes which are basically dynamic bar codes that the public and businesses can use to promote anything in a variety of ways.
Why is this so important and revolutionary? Well first of all, these codes can only be read by smart phones, like iPhone, Blackberry’s, Android and so on. These phones have a multitude of capabilities including surfing the web and running apps such as the one needed to read these QR Codes.
These codes are a great way to promote a product or service by offering a coupon, special limited offer, and information. For example a Salmon Arm restaurant could make a QR Code that brings up a menu on your phone so when you are ready to come back you already are familiar with the restaurant and know the hours of business. Or they may offer you a special on appetizers for those who can read the code with their phone. The number of people with smart phones is huge and its growing sharply all the time. These users do an incredible amount of online searches with their phones, so to ignore this movement is to be missing out on huge potential and how customers search for products and services.
If you don’t have a clue what the heck a QR Code is, don’t feel bad. Quick Response Codes have been around for several years in Europe and Asia, but has only just started to take hold here in the last year in the mainstream. This new tool is important for you to know about because there are so many ways that you can use a QR Code to market your business, its really a matter how creative you can be. These codes are read by an app you can download on your smartphone which essentially photographs the image and then the app interprets the message and directs you to a website, coupon, video, or what ever it is that you are wanting to send your user to. This is really exciting stuff that really hasn’t hit its full stride and potential yet, and using QR Codes in your marketing arsenal with set you apart from your competition and excite your customers to engage with you.
Contact us for a free consultation today on how we can help you. 250-253-2491